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Ad executives: App Store Search Tab Ads 'dreadful' and too expensive

mardi 25 mai 2021, 20:34 , par AppleInsider
According to several advertising experts, Apple's newly launched App Store Search Tabs Ads don't compare well to the company's other ad products.Credit: AppleThe Search Tab Ads, which Apple launched earlier in May, offer a new slot for advertising that features prominently in App Store searches. But several ad executives told Business Insider on Monday that the feature appears to be 'dreadful' from a return-on-investment perspective. Read more...
https://appleinsider.com/articles/21/05/25/ad-executives-app-store-search-tab-ads-dreadful-and-too-e...
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