Mozilla's Rally Will Share Your Data With Scientists Instead of Advertisers

An anonymous reader shares a report: By this point in the internet's history, most of us have come to terms with the fact that accessing the web involves giving up information about ourselves every time we visit a website. Mozilla thinks we can do better, and so it's launching Rally, a data-sharing platform and plugin the company claims is the first-of-its-kind in the browser space. With Rally, Mozilla says it hopes to make a case for an equitable market for data, 'one where every party is treated fairly' and 'where people understand the value of their data.' In practice, Rally will allow you to share your browsing data with computer scientists and sociologists studying the web. Out of the gate, they'll be a single study from Princeton University that seeks to understand how people find, consume and share news about politics and COVID-19. At some point later, Beyond the Paywall from Stanford University will examine the economics needed for a more sustainable news landscape.

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