Apple's iPhone 13, New Apple Watch on Tap For Virtual Launch Next Tuesday

Apple's next event, during which it will likely unveil its next slate of devices, including the seventh-generation Apple Watch and a new iPhone, is happening Sept. 14 at 10 a.m. PT, the company confirmed Tuesday. The event, like all previous ones over the last year and a half, will be held entirely online amid continued concerns about the coronavirus pandemic. From a report: Apple's invite includes the phrase 'California streaming.' It features a neon outline of the Apple logo set atop a silhouette of a mountain range. The company's flashy event is its most important of the year, setting its product lineup for the holiday shopping season. Last year, Apple held three major product releases in the second half, separating out announcements for its latest Apple Watches, iPads, iPhones and Mac computers. The releases helped propel Apple's sales and profit to their highest levels, setting new revenue records for the company's iPhones, iPads and Mac computers. It's unclear just what products Apple will announce and if it will repeat last year's tactic of holding multiple events throughout the second half. The iPhone 13 is almost assuredly going to make an appearance. The rumored Apple Watch 7 could as well.

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