China loves the iPhone, but is cooling on the App Store

New research from Morgan Stanley says that during May 2022, iPhone sales were up 15% year-over-year in China — but at the same time, App Store usage has decelerated in the country.Investment bank Morgan Stanley has reported on the latest App Store growth before, to an extent that it could affect worldwide sales. Now the company has focused on the Chinese market, and seen similar figures for the App Store, but better news for the iPhone, iPad, and Mac.In a note to investors seen by AppleInsider, Morgan Stanley analysts say that 'iPhone growth rebounded to +14% Y/Y in May.' The company says this happened as 'lockdowns eased,' and that it led to 'the 21st consecutive month of smartphone IB [Introducing Broker] share gains in China.' Read more...