Apple's Twitter ad spend may not have actually dropped

Research firm Media Matters for America has released a data set detailing what it claims is Apple's daily advertising spend on Twitter, showing a dramatic increase — not decrease — since Elon Musk took over.Apple has not commented on its advertising on Twitter, and it likely won't, though Tim Cook said he was counting on the service to moderate as Musk promised. Then Apple's ad agency recommended that all of its clients stop advertising on Twitter, at least in the short term.Most recently, Elon Musk took to Twitter to say Apple had 'mostly stopped advertising on Twitter, and he should know. Read more...