Universal Audio releases Hitsville EQ Collection for UAD Spark and Apollo users

Universal Audio has just released Hitsville EQ Collection for UAD Spark subscribers and Apollo users. The plug-in brings the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio and includes all-purpose graphic EQ and rare mid/side disk mastering EQ that shaped the sound of Motown’s greatest artists. The collection models the entire electronic path, including transformers, makeup amplifiers, EQ band interactions, and internal clipped filter distortion also including UA artist presets from Bob Olhsson, Michael Brauer, and more.

SCOTTS VALLEY, CA • May 18, 2022 — Universal Audio Inc. (UA), a worldwide leader in audio production tools including the popular Apollo and Volt audio interfaces, UAD plug-ins, UA microphones, and UAFX and OX guitar products, is proud to introduce UAD software v10.1, featuring the Hitsville EQ Collection.

Hitsville EQ Collection delivers the rich tone and color of the fabled graphic and mastering EQs used to mix some of Motown’s greatest records, from Stevie Wonder to The Supremes.* The collection is available exclusively for the UAD Spark plug‑in subscription service and Apollo interfaces.

Universal Audio’s Hitsville EQ Collection was developed in an exclusive partnership with the Motown Museum at Detroit’s legendary Hitsville, USA.

Located in Detroit, MI, Hitsville USA is the original house‑converted recording studio that helped launch Motown as one of the world's most successful independent music labels. Famous for their rich, energized sound, Hitsville EQs were developed in‑house, and purpose-built for the studio’s around‑the‑clock recording schedule.

“You can’t overstate Motown’s contribution to the trajectory of modern music,” says Bill Putnam Jr., CEO of Universal Audio. “We’re thrilled to bring the legacy of Hitsville USA and the Motown sound to the next generation of creators.”

Featuring the all‑purpose graphic EQ alongside the first‑ever emulation of Hitsville’s rare mid/side disk mastering EQ, with legendary "Motown Filters" and half‑speed frequency settings, the Hitsville EQ Collection packages the vintage sound of Motown’s most revered studio tools for Apollo and UAD Spark customers for the first time ever.

UAD Software v10.1 Release Notes:

Update for UAD Spark and Apollo brings the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
Plug‑in collection includes all‑purpose graphic EQ and rare mid/side disk mastering EQ
UAD Software v10.1 brings new retina graphics for Studer A800 and Lexicon 224 (Mac only)
Supports UAD Spark, Apple Silicon M1, macOS 12 Monterey, and Windows 11

Now available for purchase as a UAD Plugin collection ($299) or included with a UAD Spark subscription ($19.99/month)

For more information please visit: https://www.uaudio.com/uad-plugins/e...ollection.html









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