FLoC off! WordPress proposes treating Google's new targeted ad tech as a security concern

Google's Federated Learning of Cohorts (FLoC) technology has raised the hackles of many, and the latest to express concern at the new user tracking and ad targeting technique is WordPress. The blogging platform joins the likes of DuckDuckGo in standing up to Google, suggesting it could block Google's new technology on the sites it powers. With WordPress catering for around two-fifths of the web, the proposal could have a huge impact on what Google has planned. Fighting FLoC, WordPress says it 'can help combat racism, sexism, anti-LGBTQ+ discrimination and discrimination against those with mental illness with four lines of code'.… [Continue Reading]