Comcast and UK Subsidiary Sky Reportedly Launching Smart TVs

Comcast appears to be planning to offer TVs running its own software across at least two territories, according to recent reports from Protocol and The Financial Times. It comes a little more than a week after Amazon announced that it too will be getting into the TV set business. The Verge reports: In the US, the TVs will reportedly be branded as XClass TVs. Originally manufactured by Hisense, the 43 and 50-inch sets will run Comcast's X1 operating system, which is already found on its set-top boxes and Xfinity Flex streaming box. An Xfinity landing site confirms the 'XClass TV' branding, while an FAQ spotted by Protocol says they'll aggregate 'your favorite apps, live channels, and On Demand movies and shows together in one place.'

Meanwhile in the UK, Comcast subsidiary Sky is reportedly planning to launch smart TVs of its own. The FT's report doesn't mention what operating system these TVs are likely to run. Sky already operates its Sky Q platform in the country, which currently runs on set-top boxes and shows satellite broadcasts alongside video streamed from services like Netflix and Disney Plus. As Protocol notes, the initiatives appear to be Comcast's attempt to insulate itself as customers turn away from traditional cable and satellite plans in favor of streaming services. By offering a platform that competes with the likes of Roku, Comcast would be able to maintain its direct relationship with customers. It could then aggregate content from other streaming providers alongside its own Peacock and Xumo streaming services. Controlling the viewing platform also gives Comcast and its subsidiaries the ability to negotiate with streaming providers to offer them better prominence on its platforms, the FT notes.

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