Microsoft's Product Chief Sees PC Revival as Durable

After years of stagnation, the PC industry has seen its best growth in a decade as people buy new laptops and desktops. But while some pandemic-fueled changes may prove temporary, Microsoft product chief Panos Panay sees the industry's return to growth as durable. From a report: 'This pandemic has been a forcing function,' Panay said in an exclusive interview on Tuesday, following the release of Microsoft's quarterly earnings report. The PC market got a boost as life moved online, but the question for the industry now is whether and how it can keep the momentum going. Before the pandemic, many households focused their tech spending on buying bigger TVs and upgrading their cell phones every couple of years, while trying to keep their PCs as long as possible. During COVID-19, the PC has taken on new life as a tool for remote work, distance learning and staying in touch with friends and family in a world where travel has been greatly curtailed. That drove the global shipments of laptops and desktops for the last quarter to surpass 90 million for the second year in a row, and sales for the year reached a level not seen since 2012. Microsoft reported 25% growth in the revenue it gets from having Windows installed on new PCs.

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