The Windows 11 Microsoft Store opens up to all Win32 apps... oh, and ads, too

Among the plethora of announcements to come out of Build 2022, Microsoft had quite a bit of news relating to the Microsoft Store in Windows 11. With a sly dig at rivals, the company pointed out that developers are able to use their own in-app commerce engines and retain one hundred percent of revenue. But the announcements about what is new are far more noteworthy. While developers and users alike will welcome full Microsoft Store support for Win32 apps, news about the arrival of Microsoft Store Ads is likely to prove more divisive. But this is not the end of… [Continue Reading]