Is data a silver bullet for the slowing economy?

During the pandemic, companies with a strong understanding of their business as a whole, including employees, partners, customers and even suppliers, fared better than those without the ability to review and use data to drive growth. History has shown that the greatest weapon against uncertainty is information. Understanding your business at a microscopic and holistic level is now more important than ever, as the threat of a recession looms. This means that information must be treated as a central tool in leading all businesses through any potential storm. Rather than operating blindly, making impulsive decisions, overlooking trends, missing market opportunities… [Continue Reading]