Is Apple Still the Company That Leads the Way, Or is it Just Getting Better at Locking in Users To Its Own Increasingly Subpar Experiences?

Readers share a column: Apple is no longer the king of the smartphone camera, but that's just a small component of a company in (highly profitable) stagnation. It wasn't that long ago that anyone who cared about taking great photos on their phone was destined to buy an iPhone (whether they wanted it or not) just by sheer brilliance of its miniaturized camera tech. But something happened over the last 18 months that's changed the dynamic for consumers in the market: Samsung and especially Google have started producing handsets that equal or surpass Apple's devices with their picture-taking quality. But Google is not Facebook, and while I give up some of my data to the company, what I get in return has sizable value -- apps I use for hours every day, predictive services that actually work, photo processing that means I'm less likely to miss an important moment. To be clear: the stuff Google and Amazon are doing right now isn't just cool and doesn't solely serve their corporate interests -- it matters in very real ways to consumers, with touchpoints they encounter every day where Apple can't even get a word in edgewise. Coming in second in the camera space alone might not be that big of an issue, but Apple has also had significant problems with its hardware recently -- not just with quality control, but in pure design terms as well (who could have predicted that in 2018 people would be touting Microsoft as the industry leader in design?). Siri continues to be a running joke among most people I know -- tech enthusiasts and average users alike. Apple's iCloud efforts have amounted to little more than a 'hard disk in the sky' (a famous Jobsian turn of phrase). And is it the best experience for consumers to be forced into Apple Mail, Apple Maps, iTunes, Apple Music, and Apple Photos at every turn? Can you honestly say they're the best at what they do?

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