Study shows active Apple Watch users gain extra years of life

“A global study conducted for a large insurance company with tech giant Apple has concluded that people are prepared to dramatically increase their exercise levels if they are offered tangible rewards,” Sarah Neville and Oliver Ralph report for Financial Times. “The insight, gleaned from data generated from 400,000 people, has implications for public policy at a time when cash-strapped health systems are struggling to curb demand for healthcare.”
“Adrian Gore, founder of Vitality Insurance, which commissioned the survey, suggested the findings also made the case for financial services companies adjusting their business models to incentivise clients,” Neville and Ralph report. “Under its own “shared value” approach, Vitality rewards subscribers who look after their health by, for example, reaching a certain step-count target, with benefits such as a Starbucks coffee or discounted gym membership — or, in the case of the new study published on Wednesday, access to an Apple Watch.”
Apple Watch Series 4 in aSpace Black Stainless Steel Case with Space Black Milanese Loop (40mm and 44mm)
 
“Rand Europe, a not-for-profit research institute that was commissioned to conduct the study, found that over a two-year period the group using Apple Watches saw an average 34 per cent sustained increase in activity, or 4.8 extra days of activity a month which Vitality estimates translates into two extra years of life,” Neville and Ralph report. “Jeff Williams, Apple’s chief operating officer, said Vitality and RAND’s results were ‘an exciting indicator of how much more we can achieve.'”
Read more in the full article here.
MacDailyNews Take: Apple Watch. Saving lives and adding years of life.
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