Anchor Will Help Podcasters Connect With Advertisers

Podcasting app Anchor wants to make it easier for podcasters to connect with advertisers. It’s launching Sponsorships on its platform.
Starting this week, Sponsorships will be integrated into Anchor’s platform, letting users turn the feature on for the full show or on a per-episode basis. Anchor will then match a custom sponsor based on various factors, including size, recording location and podcast topic, sending hosts a note when they’ve found a proper match.
Sounds like a good idea for beginners and experienced podcasters alike. So far the advertisers on board are SeatGeek, Cash App, Ro, Dirty Lemon, Baboon, Living Proof, The Citizenry and Squarespace.