Microsoft Shares Holiday Ad Promoting Surface Go Over Apple's iPad: 'Big Dreams Need a Real Computer'

Microsoft this week shared a new ad on its Microsoft Surface YouTube channel, this one aimed at promoting the Surface Go. As the ad begins, a little girl stares into the window of a Microsoft Store and begins singing about her preference for the Surface Go over Apple's iPad, to the tune of the song 'Grandma Got Run Over by a Reindeer.'

She sings, 'Grandma don't run out and buy an iPad, it was fine when I was six but now I'm 10. My dreams are big so I need a real computer, to do all the amazing things I know I can.' Microsoft's ad is aimed at Apple's own 'What's a Computer?' ad campaign, which began in 2016 and showed off a few of the things that the iPad Pro can do as a replacement to a traditional laptop computer.

Microsoft's description of the video includes a reference to needing a 'real computer': 'Big dreams need a real computer, like the Surface Go, to help make them come true. This holiday season, discover all the possibilities with the Surface Go. Portable, powerful and starts at $399.'



The Surface Go launched over the summer at a price point of $399, making it a direct competitor to Apple's cheaper iPads. The Go is basically a smaller version of the $799 Surface Pro, including the integrated kickstand and a front-facing camera above the 1800 x 1200 resolution IPS touchscreen display.Related Roundup: iPadTag: MicrosoftBuyer's Guide: iPad (Caution)Discuss this article in our forums