Video-on-demand games subscribers offer a rich niche to SVOD providers

Juniper Research’s (www.juniperresearch.com) latest data found that users who viewed games videos were more likely to subscribe to a greater number of SVOD (Streaming Video-on-Demand) services than the average user; around 6 SVOD services, compared to 2-3. The research group surveyed SVOD viewers in the US, the UK and China.
Despite this, the survey found traditional TV still has a place, with only 35% of US SVOD users reporting using streaming services more frequently than terrestrial or cable TV. Sports users are even more conservative, with 92% of US sports streaming viewers watching sports content elsewhere, eg through terrestrial TV or in a public venue.
In addition, the survey found that people who watched games videos were more prolific consumers of video content in general, with over 70% watching streamed video (eg Netflix, Amazon Prime Video, Twitch and YouTube) several times a day compared to 56% for the average user. This trend applied to each of the countries surveyed. However, dedicated eSports does not appeal to the majority of games stream viewers, with only 26% watching eSports events.
Graphic courtesy of TVTechnology.com
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