iPhone XR from $449*’: Apple ramps up iPhone sales push

“Following reports of production cuts and slow sales of the 2018 iPhones, Apple has launched a new promotion on its website touting the iPhone XR as available ‘from $449,’ rather than its actual price of $749,” Liam Tung writes for ZDNet.
“It’s the latest step in Apple’s recent marketing efforts to spur iPhone sales and comes a week after it kicked off a promotional trade-in deal, which offers up to $100 more in credit to consumers who purchase an iPhone XS or iPhone XR,” Tung writes. “This move happened around the launch of the iPhone XR in late October, a month after the iPhone XS and XS Max became available.”
“The new way of positioning the iPhone XR as a $449 device appeared on Apple’s website on Sunday,” Tung writes. “Apple’s website explains in fine print that ‘$449 reflects price of iPhone XR after trade-in of iPhone 7 Plus,’ which under Apple’s promotional trade-in campaign offers $300 credit toward a 2018 iPhone.”
Read more in the full article here.
MacDailyNews Take: Have an iPhone 7 Plus? Time to (wildly) upgrade!
SEE ALSO:
Apple shares resume slide on report of discount promotions to boost iPhone sales – December 4, 2018
Apple reassigns some marketing staff, tries promos and trade-in deals to spur iPhone sales – December 4, 2018
Apple VP: iPhone XR has been company’s best-selling model every day since it launched – November 28, 2018