Apple releases App Store Connect to developer community, helps developers track additional app-based analytical data

If you’re a developer, this is going to come in handy.
Last Thursday, Apple released a new tool with which to track customer engagement in macOS Mojave via its newly-activated Mac App Store analytics in App Store Connect.
The app, which was announced in a post on Apple’s developer website, grants developers a detailed overview of Mac App Store activity. The insights are crucial to gauging the effectiveness of marketing campaigns, tracking customer interest, monitoring the performance of updates and more.

The analytics track data such as the number of times an app was seen on the App Store, product page views and downloads by new customers. Sales numbers for in-app purchases and paying users are also available for developer perusal, Apple says, as are other unspecified metrics. The analytics platform is expected to boast a suite of tools similar to those available to iOS developers.
Prior to this, App Store Connect was limited to iOS and tvOS application data.
The conversion to App Store Connect is seen as Apple moving its in-house analytics system from the aging iTunes Connect to this.
App Store Connect exists as both a web interface and iOS app, and allows developers to deploy new apps and updates, create product pages with screenshots and previews, and enable in-app purchases. The service integrates pre-launch testing via TestFlight and incorporates dynamic tools for managing app submissions, distribution, pricing and more.
If you’re a developer and have had a chance to test out App Store Connect, please let us know what you make of it in the comments.
Via AppleInsider and developer.apple.com