Apple’s iPhone privacy billboard is a clever CES troll, but it’s also inaccurate

Even without a booth, Apple is looming large over CES. Literally. In a giant billboard that went up on the side of the Springhill Suites Marriott hotel near the Vegas strip late last week, Apple is touting the privacy features baked into the iPhone, telling people, “What happens on your iPhone, stays on your iPhone.”It’s a clever and effective ad that plays off the classic Vegas slogan. And it’s timely. In an age of regular data breaches and scary hacks, privacy and security have become a really big deal. Apple has made privacy a major component of its iPhone sales pitch for years, so while the ad might not mention Google, Samsung, or Amazon, it’s clearly aimed at trolling Apple’s biggest rivals and their somewhat laissez-faire approach to privacy.To read this article in full, please click here