Apple CEO Tim Cook Calls For Laws To Tackle 'Shadow Economy' of Data Firms

Apple's chief executive has called for regulation to tackle the 'shadow economy' of data brokers -- intermediaries who trade in the personal information of largely unsuspecting consumers -- as the company continues its push to be seen as supportive of privacy. Tim Cook, in an op-ed for Time Magazine published on Thursday, said: One of the biggest challenges in protecting privacy is that many of the violations are invisible. For example, you might have bought a product from an online retailer -- something most of us have done. But what the retailer doesn't tell you is that it then turned around and sold or transferred information about your purchase to a 'data broker' -- a company that exists purely to collect your information, package it and sell it to yet another buyer. The trail disappears before you even know there is a trail. Right now, all of these secondary markets for your information exist in a shadow economy that's largely unchecked -- out of sight of consumers, regulators and lawmakers.

Let's be clear: you never signed up for that. We think every user should have the chance to say, 'Wait a minute. That's my information that you're selling, and I didn't consent.' Meaningful, comprehensive federal privacy legislation should not only aim to put consumers in control of their data, it should also shine a light on actors trafficking in your data behind the scenes. Some state laws are looking to accomplish just that, but right now there is no federal standard protecting Americans from these practices. That's why we believe the Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled and sold their data from place to place, and giving users the power to delete their data on demand, freely, easily and online, once and for all.

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