Why is Apple going to sleep?

“Apple recently made headlines by rolling out its Beddit sleep tracker — a product that allows anyone to track the quality of their sleep without needing to wear it to bed or worry about turning it on every night,” Matteo Franceschetti writes for Forbes. “So why is one of the world’s largest tech companies pouring resources into the mundane issue of sleep? Because it isn’t actually mundane: Sleep is the future of health.”
“You see, wellness has three pillars: nutrition, exercise and sleep. Nutrition and exercise are already well-known, studied and attended to by all types of products and services. But the third pillar, sleep, is equally important and often overlooked,” Franceschetti writes. “The average American is getting just 6.8 hours per night, down more than an hour from over six decades ago. This deficit recently led The New York Times to call sleep improvement ‘the simplest way to drastically improve your life.'”
“Apple knows that better sleep is more than just a trend, more than a market opportunity,” Franceschetti writes. “Sleep is already a huge business, and with a company like Apple getting involved, it’s certain to continue to grow. Sleep trackers alone are a $1.3 billion market and are projected to expand at a CAGR of 7.6% by 2028.”
Read more in the full article here.
MacDailyNews Note: The Beddit Sleep Monitor 3.5 is in the Apple Store here.
SEE ALSO:
Apple’s sleep tracking company Beddit releases new ‘3.5’ sleep monitor – December 7, 2018
Apple buys Beddit, a company with an Apple Watch sleep-tracking app – May 10, 2017
Apple reportedly working on sleep tracker for the Apple Watch – September 27, 2016
Apple to expand HealthKit from tracker to diagnosis tool; new Apple Watch apps for sleep tracking, fitness levels in pipeline – September 26, 2016
Apple files patent application for heart-monitoring wearable device – August 12, 2016
Apple working on all-new, advanced health-tracking hardware; years in the making – August 9, 2016
Tim Cook hints Apple might build a health device – November 10, 2015