AirPods Have Become One of Apple’s Most Important Products

AirPods were somewhat derided when Apple first released them towards the end of 2016.  They looked silly, and surely they were going to fall out of your ear? As it happens, they have been a huge success, selling millions of units. Lance Ulanoff posted his take on the accessory’s success over on Medium, and it is well worth a read. He highlights how central AirPods could be to Apple’s strategy going forward.
Then, somewhere along the way, I started noticing other people wearing AirPods. At first it was just the occasional sighting, like spotting a green parrot in Brooklyn. However, I remember the moment when I stood in a New York City subway car and noticed more than a half dozen people wearing AirPods. Apple’s oddball product had broken through.