Editorial: Apple's demand for 50 percent of news and magazine revenue is either bold or very foolish

It's believed that if you're a publisher signing up to the forthcoming Apple news and magazine service, you will have to agree that the company keeps half the revenue from the service, and pays out the other half in aggregate to all publishers. If that's true, it's either going to give publishers a great deal more money than they had before, or force further painful contraction in the industry to the benefit of nobody but Apple.