Feature comforts: Expecting Apple to chase features

Much like the beatings will continue until morale improves, the misunderstanding of Apple will continue until the company adopts a checklist approach to its product development.Writing for the Forbes contributor network and closet of empty promises, Ewan Spence tells us of the “iPhone Hype Vs Android Reality.” (Tip o’ the antlers to @designheretic.)Spence’s zinger du jour is that while Android OEMs were busy showing people things at Mobile World Congress last week, all Apple could do was roll out a new advertising campaign.To read this article in full, please click here