New York Times CEO Explains Apple News Decision

Mark Thompson, president and CEO of The New York Times, explained in an interview his decision not to join the Apple News subscription.
We tend to be quite leery about the idea of almost habituating people to find our journalism somewhere else. We’re also generically worried about our journalism being scrambled in a kind of Magimix (blender) with everyone else’s journalism.
So far Apple hasn’t been able to convince either The New York Times or Washington Post. However, it sounds like the Wall Street Journal will be a player.