Apple apologizes for ongoing reliability problems with its MacBook ‘butterfly’ keyboards

“Nop, I havn’t fogottn how to wit. No did my dito go on vacation,” Joanna Stern writes for The Wall Street Journal. “You s, to sha th pain of using an Appl laptop kyboad that’s faild aft fou months, I could only think of on ida: tak all th bokn ltts out of my column.”
“A poposd nationwid class-action suit allgs that Appl has bn awa of th dfctiv natu of ths kyboads sinc 2015 yt sold affctd laptops without disclosing th poblm. Som popl with ths nw thid-gnation kyboads hav askd to join th suit, says Simon Gill, an attony at Giad Shap, on of th law fims involvd in th suit,” Stern writes. “‘W a awa that a small numb of uss a having issus with thi thid-gnation buttfly kyboad and fo that w a soy,’ an Appl spoksman said in a statmnt. ‘Th vast majoity of Mac notbook customs a having a positiv xpinc with th nw kyboad.’ If you hav a poblm, contact Appl custom svic, h addd.”
Stern writes, “I appciat Appl’s apology, but until th company says goodby to th buttfly onc and fo all, it’s impotant to undstand why it baks, and what you might b abl to do about it.”
In Apple’s latest attempt at a “butterfly” keyboard, dust largely stays around the exterior of the new silicone shield, but particles can still make their way past the barrier over time negatively affecting usability. (Photo: iFixit)
 
“For any Appl nginrs and xcutivs rading,” Stern writes, “this is th xprinc you’r providing to customrs who shll out $1,200 or mor—somtims a lot mor. This is th xprinc aftr THR attmpts at this kyboard dsign. It’s tim to stop prioritizing thinnss ovr usability. It’s tim to st th buttrfly kyboard fr. Lt it fly…far, far away.”
Read more, where you can turn the missing E’s and R’s on if you like (unlike owners of Apple’s shitty broken keyboards) in the full article here.
MacDailyNews Take: We pay for excellence, Apple. In every area. In every service. In every product.
Your mission is to delight the customer. Period. Everything else will follow.
Customers with your portable Mac keyboards don’t sound delighted. One’s even complaining in The Wall Street Journal, no less.
In what has become a more common occurrence in recent years, you failed, Apple. What are you going to do about it?
BTW, we told you so:
The law of diminishing returns can also be applied to industrial design. Apple’s eternal quest for thinness eventually runs into issues such as bulging camera assemblies, battery capacity, strength (breakability), etc. – is Apple’s quest for thinness now bordering on the quixotic?
So, is it “you can never be too thin” or is it “thin enough is thin enough?” — MacDailyNews, December 21, 2015
—
Hey, Jony: Enough with the thin.
Everything is thin enough. Sometimes too thin. Thinner isn’t the answer to everything, nor is thinness intrinsic to good design. We’d gladly take a bit more robustness and battery life over more unnecessary thinness, thanks. – MacDailyNews, June 25, 2018

One More Thing… #OneMoreThing #WWDC18 pic.twitter.com/DpNACijgTh
— ᴺᴼᵀ Jony Ive (@JonyIveParody) June 4, 2018

SEE ALSO:
WSJ: Apple has fixed their butterfly keyboard, but it’s only for pros – for now – July 23, 2018
Teardown of MacBook Pro’s new butterfly keyboard reveals improved protection against dust and debris – July 19, 2018
Conflicting information distributed inside Apple about reason for silicone MacBook Pro keyboard membrane – July 19, 2018
Keyboard shootout: 2018 vs. 2017 MacBook Pro butterfly keyboards compared – July 17, 2018
So, about Apple’s new MacBook Pro butterfly keyboard – July 17, 2018
How Apple is fixing faulty keyboards in their new MacBook Pro models – July 16, 2018
Two things seem obvious about Apple’s MacBook Pro keyboard – July 13, 2018
Apple’s revised MacBook Pro butterfly keyboard: Quieter may not be enough – July 13, 2018
Apple says new MacBook Pro keyboard won’t fix sticky key issue – July 12, 2018
Apple’s new 2018 MacBook Pro models now available with revised butterfly keyboards, much faster performance possible – July 12, 2018