Innovation isn’t required for Apple TV+ to become a big hit

“When Apple announced its new TV+ service (coming this fall at an unspecified price), it trotted out a parade of celebrities from Steven Spielberg to Jason Momoa, and made me feel ill with a very overwrought trailer about the all-important impact of storytelling,” Jason Cross writes for Macworld.
“What it didn’t do is show us more than a few scant seconds of any of its many, many original TV shows and movies. It was as if Apple was less concerned with letting us see what we’d be paying for and more concerned with presenting Apple TV+ as a service that would change the world,” Cross writes. “Of course, it’s not nearly so transformative. Apple’s new TV app and Channels are nothing that we haven’t already seen from Amazon and Roku. The upcoming TV+ service is just another way to pay a monthly fee to stream exclusive TV shows and movies.”
“But we shouldn’t mistake Apple’s relative lack of innovation here for its ability to make Apple TV+ a huge success. Apple doesn’t need to reinvent streaming TV for its subscription service to pull in tens of millions of subscribers. It just needs a handful of very good shows.”
Read more in the full article here.
MacDailyNews Take: Apple really only needs one good series to start their new Apple TV+ service off right and, by the looks of the talent – producing, writing, directing, acting – they’ve already assembled, chances are good that at least one hit series is in the offing; likely more than one.
SEE ALSO:
Captain Marvel star Brie Larson to star in, executive produce Apple original CIA drama series – March 7, 2019
Apple’s original content production reportedly marred by ‘intrusive’ execs, including Tim Cook – March 4, 2019
Barry Diller: Apple ‘prancing around’ Hollywood, but those who chase Netflix are fools; no one can get to Netflix’s level of subscribers – February 19, 2019
Jefferies: Apple’s streaming video service may not help reaccelerate growth – February 15, 2019
Apple likely to unveil TV streaming service at star-studded event on March 25th – February 15, 2019
Apple is targeting April to launch its new video service – February 13, 2019
Apple to hold special media event on March 25th – February 12, 2019
Apple close to inking deal for Richard Gere to star in remake of Israeli series ‘Nevelot’ – December 6, 2018
Apple seeks TV success on its own terms with little or no sex, violence, or politics – September 22, 2018
Apple orders a sitcom from ‘It’s Always Sunny in Philadelphia’ creators – August 10, 2018
TV series based on Min Jin Lee’s ‘Pachinko’ in the works at Apple – August 8, 2018
Apple announces multi-year partnership with Oprah Winfrey – June 15, 2018
Apple inks content deal with Oprah Winfrey – June 15, 2018
Apple’s original content is further along than you think with 16 new shows in the works – June 15, 2018
Apple is close to a deal for an animated feature film – June 14, 2018
Breaking Bad’s Aaron Paul join Apple’s upcoming drama ‘Are You Sleeping?’ – June 14, 2018
Apple nabs creative development executive Layne Eskridge from Netflix – June 12, 2018
Apple hires Broadway Video’s Kelly Costello as business affairs executive – June 12, 2018
‘Master’s of Sex’ star Lizzy Caplan joins cast of upcoming Apple series ‘Are You Sleeping’ – June 7, 2018
Apple TV: The underestimated story – June 5, 2018
‘Once Upon a Time’ co-creators sign on as showrunners for Steven Spielberg ‘Amazing Stories’ reboot for Apple – May 22, 2018
Apple inks deal for Isaac Asimov ‘Foundation’ TV series – April 10, 2018
Apple aiming original TV series launches for spring or summer 2019 – March 26, 2018
Is this Apple’s plan for Apple TV? – March 22, 2018
Apple orders animated comedy ‘Central Park’ from ‘Bob’s Burgers’ creator Loren Bouchard – March 12, 2018
Apple hires Carol Trussell as Head Of Production for Worldwide Video Programming division – February 22, 2018
Apple’s TV tactics: Can Cupertino figure out the television formula? – January 16, 2018
Apple orders ‘See’ series, a futuristic drama from ‘Hunger Games’ director – January 10, 2018
Life after iTunes: Apple’s big media challenge – January 9, 2018
Apple developing new original drama ‘Are You Sleeping’ starring Octavia Spencer – January 3, 2018
Three more Amazon Studios executives move to Apple – December 26, 2017
Apple orders space drama series from ‘Battlestar Galactica’ producer Ronald D. Moore – December 15, 2017
Apple gives Jennifer Aniston-Reese Witherspoon series a 2-season order, confirms Spielberg’s ‘Amazing Stories’ reboot – November 9, 2017
Apple outbids Netflix for show starring Jennifer Aniston and Reese Witherspoon – November 8, 2017
Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017