Ready? Google Planning Ads in Maps – Think $$

Bloomberg’s Gerrit De Vynck writes:
Service was mostly ad-free for years. That’s changing now.
Company looks beyond ‘utility’ navigation for new ad revenue.
He concludes:
Suddenly charging for something free — or slipping ads into formerly uncluttered services — are rare and risky steps for Google. But parent Alphabet Inc. has shareholders to please and revenue growth targets to hit. Maps is the next, big service the company is leaning on to achieve those goals.
Thank goodness for Apple Maps.