Editorial: The AirPods Meme - How Apple is making you fall in love with your tech

AirPods are emblematic of what makes today's Apple work. It's a competent technology product, but one that makes an emotional connection with you as you use it. And because they're designed to be used often and for extended periods of time, they keep associating themselves with your happiness derived from using them, ingratiating themselves as trusted devices that recommend that you buy more gear from Apple in the future.