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Goldman Sachs exec says winning customer loyalty with Apple Card more important than profitability

mardi 11 juin 2019, 04:05 , par AppleInsider
The head of Apple Card partner Goldman Sachs' consumer banking business in an interview on Monday addressed concerns that the new credit card offering is not structured for maximum profitability, and implied customer engagement is more important than sheer financial gain.
https://appleinsider.com/articles/19/06/10/goldman-sachs-exec-says-winning-customer-loyalty-with-app...
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