Apple Should Not Make an iPhone Mini Ever Again

The (very) small pool of people that I know who have one love it, but various bits of data indicate that the iPhone 12 mini is not selling well. Ed Hardy at Cult of Mac wrote that this relative failure indicates Apple should not make a 5.4′ iPhone again. Ever. I think it gets to the heart of the debate about your smartphone is for – making calls and replying to emails, or content consumption/creation.
Apple’s top-selling models aren‘t its smallest. On the contrary. The 6.7-inch iPhone 12 Pro Max — the largest ever — experienced a stronger launch than any iOS handset has in years. The 6.1-inch iPhone 12 Pro has since emerged as the top seller, not the tiniest version. This is because of the way we use our phones. They’re personal computers we carry everywhere. With them, we communicate with each other. Take pictures. Shop. Play games. Watch videos. And a bigger screen makes all of these better. “Wish I had a smaller display to watch this TikTok,” said no one ever.