Apple highlights Ceramic Shield screen in new iPhone 12 ad

Apple continued its 'Relax, it's iPhone' ad campaign on Wednesday with a brief commercial highlighting iPhone 12's rugged Ceramic Shield glass.Dubbed 'Fumble,' the latest spot runs about 30 seconds and shows a (PRODUCT)RED iPhone 12 being fumbled — somewhat gracefully — onto the ground.In the short, a woman talking on her iPhone 12 accidentally drops the device as she switches from one ear to the other. The mishap kicks off a humorous juggling routine, set to 'The Conference' by Nitin Sawhney, ends in the iPhone landing screen-down in patch of dirt and rocks. Read more...