Browsers push back against Google's proposed FLoC ad system

Major browsers have rejected Google's new proposal for creating targeted ads, saying that they fear the system could put users' privacy at risk.In early April, Google announced it would move forward with a plan to abandon third-party cookies to utilize a new method, called FLoC, to collect user data in aggregate to assist in targeting ads. Google also began secretly opting in an unknown amount of users to the beta test without ever asking for their consent.Other browsers have begun speaking out against Google's FLoC. Many have now gone on record stating that they would not implement the feature. Read more...