Apple Reportedly Hires Away Meta's AR Public Relations Head

Apple has reportedly hired Andrea Schubert, Meta's communications and public relations lead for its augmented reality (AR) products, according to Bloomberg reporter Mark Gurman in his Power On newsletter. The Verge reports: Schubert's LinkedIn page indicates that she's been working for Meta for nearly six years. 'Meta, with Oculus, has been the market leader in headsets, so such a hire makes sense as Apple nears its launch,' Gurman explains. On both Black Friday and Cyber Monday this year, Meta's Oculus Quest 2 was one of the top-selling products. Not to mention that Meta's Oculus app topped the App Store in the US on Christmas Day, and became the number one free app on the Google Play store today, a potential sign that a significant amount of people received the headset as a gift this holiday. According to Apple analyst Ming-Chi Kuo, the company's AR headset could launch sometime in 2022, featuring 8K displays and 'Mac-level' computing power. It may also cost a whopping $3,000 and be geared largely for developers at launch.

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