Apple TV+ has a TikTok and its first challenge promotes 'The Afterparty'

Apple TV+ is embracing TikTok with a marketing campaign to promote 'The Afterparty' by asking users to duet to the fictional hit single 'Do Wet.' The sponsored hashtag has over 85 million views and counting.A real EP in Apple Music made by a fictional character in 'The Afterparty'Apple TV+ has been pushing its latest show 'The Afterparty' across several social media platforms at an increasing rate. The murder-mystery comedy centers around the death of a pop star named Xavier, which is the center of Apple's promotional campaign. Read more...