Apple touts benefits of privacy-preserving ad tech in pitch to advertisers

Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.Credit: AppleThe company made the claim in a presentation to advertisers that was obtained by AppleInsider. That presentation focused on the effectiveness of privacy-preserving technologies in Apple's own Search Ads business. Read more...