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Apple looking to expand its nascent advertising business
mercredi 3 août 2022, 18:23 , par AppleInsider
Apple may be planning on expanding its current first-party advertising offerings with the addition of a demand-side platform, recent job listings suggest.Apple advertisingThe Cupertino tech giant is currently seeking a senior manager for a demand-side platform (DSP), according to a posting seen by Digiday. A demand-side platform is an automated system allowing advertisers to bid on ads. Read more...
https://appleinsider.com/articles/22/08/03/apple-looking-to-expand-its-nascent-advertising-business?...
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