iPhone 15 Pro Max could turn into 'Ultra' in fall 2023 updates

Apple's fall iPhone lineup for 2023 could see Apple revamp the design of the iPhone 15, a report claims, with the high-end model becoming 'Ultra.'Apple's introduction of the iPhone 14 and Pro models largely consisted of an internal spec bump rather than an overhaul, with little externally different compared to one year prior. For 2023, it is suggested that there could be a lot more visible changes, as well as a new name.In opinions on the iPhone 14 lineup for Bloomberg's 'Power On' newsletter, Mark Gurman reckons that the cadence of Apple's previous iPhone refreshes puts the next model as due a major refresh. He cites how the iPhone 6's aesthetic stuck around until the iPhone 8, the iPhone X's design until the iPhone 11, and the iPhone 12 to the iPhone 14. Read more...