Apple staked the NFL Sunday Ticket deal on VR, and failed

Apple hoped that it could ink a football streaming deal that included future VR content, but the NFL was reportedly unwilling to negotiate deals on content that didn't yet exist.Apple hoped to get VR rights for NFL contentApple is known for its stubbornness when negotiating contracts, but it met a formidable opponent with the NFL when discussing Sunday Ticket. Ultimately, talks fell apart, and Apple backed off, but new information provides insight as to why. Read more...