Apple's new hire will help build video ad business for Apple TV+

Apple has recently hired an ad executive for Apple TV+ as the company is considering moving into the video advertising business.Apple TV+ might get adsA new report from The Information reveals that the company hired Lauren Fry, an advertising executive for TV and digital video. Her exact title is unclear, but previous roles included chief revenue officer for digital video ad tech firm Simulmedia, and ad sales roles at AT&T and Comcast. Read more...