Inside Apple Fifth Avenue: Iconic retail design above and below the surface

While walking down Fifth Avenue in New York, you can't miss the glass Apple Store that shines a light on the company's core values from the inside out. AppleInsider checks it out.Exterior of Apple Fifth AvenueApple originally did not want to build on Fifth Ave, and never had any interest in the idea. It wasn't until Harry Macklowe, the purchaser of the General Motors Building, pitched the idea for Apple to build a retail store to Steve Jobs in 2003 that Apple started making plans to do so. Read more...