Apple and Paramount discuss Apple TV+ and Paramount+ bundle

Apple and Paramount have discussed bundling their Apple TV+ and Parmount+ streaming services at a discount, The Wall Street Journal reported on Friday.
Jessica Toonkel for The Wall Street Journal:
‎
<
blockquote>
The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions…
Because most streaming services are available through a monthly subscription, it is easy for viewers to cancel when they are done binge-watching a specific show. Offering multiple services as part of one package decreases the likelihood that subscribers will cancel on any given month, according to data from Antenna, a subscriber-measurement company…
Both Apple TV+ and Paramount+ had a customer-defection rate — known in the industry as churn — of more than 7% in October, a higher rate than the 5.7% average for the streaming industry as a whole, according to Antenna data. Streaming companies typically don’t share data on customer defections…
Apple currently offers Apple TV+ as part of an entertainment bundle that includes other Apple services such as Apple Music and Apple Arcade. That bundle, known as Apple One, has a far-lower churn rate than the stand-alone Apple TV+, according to Antenna.
</blockquot
‎
MacDailyNews Take: Paramount has already done this before, internally, with a bundle of its own Paramount+ and Showtime streaming services. Earlier this year the company combined the two into Paramount+ and raised the price of the ad-free tier of the service from $9.99 to $11.99. Amid rampant inflation, Apple in October, raised the price of Apple TV+ from $6.99 to $9.99 in the U.S. 
Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

The post Apple and Paramount discuss Apple TV+ and Paramount+ bundle appeared first on MacDailyNews.