Apple Readies New iPads and M3 MacBook Air To Combat Sales Slump

Apple, seeking to reverse a decline in Mac and iPad sales, is preparing several new models and upgrades for early next year, Bloomberg reported Wednesday, citing people familiar with the situation. From a report: The effort includes updating the iPad Air, iPad Pro and MacBook Air, according to the people, who asked not to be identified because the products haven't been announced. The new iPad Air will come in two sizes for the first time, and the Pro model will get OLED screens -- short for organic light-emitting diode. The MacBook Air, meanwhile, will feature the speedier M3 processor.

The Mac and iPad account for 15% of Apple's revenue combined, and they've been particularly hard hit by a decline in consumer tech spending. The iPad slump has been compounded by a lack of new models. In fact, 2023 will be the first calendar year in the product's history when no new versions were released. There have been Mac releases in the past year, but that market faces a broader pullback for computers following a boom in pandemic spending.

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