Apple pilots new way to allow developers to offer discounted subscriptions

Apple has launched a new option for developers called 'contingent pricing for subscriptions,' enabling the sale of discounted secondary app subscriptions for existing subscribers.App StoreDevelopers have a variety of ways to try and entice users to pay for in-app purchases or to subscribe to an app or service. Under a new promotional feature, developers can now offer discounts to people who are already on another subscription. Read more...