Apple's App Store Rule Changes Draw Sharp Rebuke From Critics

Apple has updated its long-standing App Store guidelines, giving developers the option to let users make in-app purchases for iOS apps outside of its App Store. But the changes still haven't won over one of the company's longtime critics. From a report: Under the new rules, app developers can provide customers with links to third-party purchase options for their apps, but they must still pay Apple fees of either 12% or 27%. Spotify, one of Apple's biggest critics, isn't a fan of the changes. In a statement, the music streaming service slammed the new rules. 'Once again, Apple has demonstrated that they will stop at nothing to protect the profits they exact on the backs of developers and consumers under their app store monopoly,' the company said in a statement. 'Their latest move in the US -- imposing a 27% fee for transactions made outside of an app on a developer's website -- is outrageous and flies in the face of the court's efforts to enable greater competition and user choice.' Tech columnist John Gruber, writing at DaringFireball: Maybe the cynics are right! Let's just concede that they are, and that Apple will only make decisions here that benefit its bottom line. My argument remains that Apple should not be pursuing this plan for complying with the anti-steering injunction by collecting commissions from web sales that initiate in-app. Whatever revenue Apple would lose to non-commissioned web sales (for non-games) is not worth the hit they are taking to the company's brand and reputationâ--âthis move reeks of greed and avariceâ--ânor the increased ire and scrutiny of regulators and legislators on the 'anti-Big-Tech' hunt.

Apple should have been looking for ways to lessen regulatory and legislative pressure over the past few years, and in today's climate that's more true than ever. But instead, their stance has seemingly been 'Bring it on.' Confrontational, not conciliatory, conceding not an inch. Rather than take a sure win with most of what they could want, Apple is seemingly hell-bent on trying to keep everything. To win in chess all you need is to capture your opponent's king. Apple seemingly wants to capture every last piece on the boardâ--âeven while playing in a tournament where the referees (regulators) are known to look askance at blatant poor sportsmanship (greed).

Apple's calculus should be to balance its natural desire to book large amounts of revenue from the App Store with policies that to some degree placate, rather than antagonize, regulators and legislators. No matter what the sport, no matter what the letter of the rulebook says, it's never a good idea to piss off the refs.

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