So far, Apple is struggling to market Apple Vision Pro

Apple has floundered with its marketing for the Apple Vision Pro and it may not return to form until one specific, compelling use for the headset emerges.What's up with Apple's marketing of the Apple Vision Pro?The theory I learned when I studied marketing as part of a computer course at college was that marketing is not advertising. With advertising, you are promoting your wares, and with marketing you are finding the best audience for your produce before only then aiming ads at them.But there is also one more practical thing I remember, which is that you get best results by either choosing what was called a rifle-shot approach, or a spray-and-pray one. Apple has chosen neither for the Apple Vision Pro. Continue Reading on AppleInsider | Discuss on our Forums