Apple Vision Pro is not the iPhone, and faces an incredibly steep uphill climb

Apple certainly isn't doomed if the Apple Vision Pro isn't a blockbuster out of the gate, which is good because it is launching into a product category that is so small and poorly defined that it doesn't even qualify as nascent yet.Apple Vision Pro exploded viewIt's been a long time since Stephen King's The Lawnmower Man's film adaptation and similar titles with virtual reality at its center 'graced' our screens. It's been even longer since corporations like Disney started tech demonstrations for the public at its EPCOT park of very early virtual reality headsets.It's now 2024, a little more than 15 years after commercial market tiptoes by companies. It's been a bit longer than a decade since Palmer Luckey fired up the Kickstarter that ultimately generated $2.5 million for the Oculus headset and ended up in a buy by then-Facebook for $2 billion two years later. Continue Reading on AppleInsider | Discuss on our Forums