Morgan Stanley dubs Apple Vision Pro a 'free call option on spatial computing'

Wowed by their experience with Apple Vision Pro, analysts at investment bank Morgan Stanley see 'immense' long-term potential for the Spatial Computing headset that Wall Street has yet to fully appreciate.Apple Vision Pro in an Apple Store. In its first weekend of availability, the Apple Vision Pro received considerable interest from early adopters and industry observers alike. Among them were members of Morgan Stanley's AAPL equity research team who spent a full three days immersed in device's world of spatial computing, having an eye-opening experience that left them jazzed up about its future.'The long-term potential of the Vision Pro is immense, and against low investor expectations,' analyst Erik Woodring said, adding that the success of the device and its successors are 'effectively a free call option on Apple innovation.' Continue Reading on AppleInsider | Discuss on our Forums