Brands offer shopping experiences on Apple Vision Pro

Apple Vision Pro
Following the launch of the Apple Vision Pro spatial computer, some popular brands have announced the release of dedicated visionOS apps designed to offer immersive experiences for users, with shopping being their ultimate goal.
Clara Ludmir for Forbes:
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Alo Yoga’s Wellness Experience On Apple Vision Pro
The athleisure and lifestyle brand launched “Alo sanctuary”, a wellness-first immersive experience that blends self-care and shopping thanks to an app developed in partnership with Obsess, a leading immersive shopping platform that has developed virtual stores for brands like Crate & Barrel, Coach, Armani, Charlotte Tilburry and many more. The alo app offers different environments that immerse users in nature and lets them enjoy a range of meditations, before being presented with new products from the brand. The app’s main objective is to deliver a realistic, immersive brand experience that embodies Alo’s ecosystem, while effectively showcasing its products and encouraging purchase.
E.l.f. Cosmetics Dives Into Gaming
One of the first beauty brands to launch on Apple’s Vision Pro, elf cosmetics brings to life “your best e.l.f.”, an app blending gaming and discovery through playful environments that dive users into the world of the cosmetic brand.
J. Crew Brings Virtual Closet Experience To Life
Similar to Alo’s app, the one imagined by fashion brand J.Crew showcases new clothing in a remarkably realistic, 3D environment that makes product discovery extremely straightforward and engaging. Also developed by Obsess, this app is here focused exclusively on shopping, with a mannequin displayed in different clothes and styles, and that can be set up in different real-life settings for a realistic experience. The virtual closet allows for the most optimal product discovery ever imagined virtually, thanks to technology providing a high magnification on texture, color and material, which makes it easier than ever for consumers to get a good understanding of the garment.

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MacDailyNews Take: Early adopter retailers are smart to offer wares for well-heeled early adopters of the Apple Vision Pro spatial computer!
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