Apple Vision Pro return rate likely close to average for retail stores

Apple Vision Pro
The return rate for Apple Vision Pro return is likely close to average based on retail store data, Bloomberg News reports.
Mark Gurman for Bloomberg News:
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Apple isn’t commenting on the Vision Pro’s return rate, but data from sources at retail stores suggests that it’s likely somewhere between average and above average compared with other products — depending on the location. Some smaller stores are seeing one or two returns per day, but larger locations have seen as many as over eight take-backs in a single day.
Obviously, these aren’t large numbers, and there are stores that have had days with just one or zero returns. This stems partly from the fact that the Vision Pro is a low-volume product — something Apple expected from the start. And none of this is a sign of a crisis.
But Apple does seem interested in figuring out what’s going on. When customers return the Vision Pros, retail staffers quiz them on what went wrong.

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MacDailyNews Take: The reasons for Apple Vision Pro returns:

Relatively high price tag. People who just wanted to see what it was all about for free. Return period lapsing.
— MacDailyNews (@MacDailyNews) February 18, 2024

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